Branding and packaging for a new frozen snack range
Revamped branding to boost shelf visibility, delivering a playful, premium identity that disrupts the frozen snack category.
Increased Trust
Of Consumers through Myth-busting messaging
Conducted UX research to improve usability.
Designed intuitive user interfaces.
Ensured seamless system integration.
Enhanced visual aesthetics for engagement.
A Smile That Stands Out
Hungritos, born from Iscon Balaji Foods, redefined frozen snacks with a bold, playful identity. The iconic ‘smile’ symbolizes joy, taste, and approachability. With contemporary typography, vibrant packaging, and striking food photography, Hungritos transformed from a supplier’s extension to a leading consumer brand, making indulgence fun and guilt-free.
A Fresh Take on Frozen
Challenging frozen food misconceptions, Hungritos champions quality, freshness, and premiumization. The brand promises indulgence without compromise—no preservatives, no over-frying, just perfectly crisp, flavorful bites. Through design-led storytelling, it turns every frozen snack into a gourmet experience, ensuring consumers trust, love, and crave Hungritos.Bringing Restaurant Quality Home
Consumers seek gourmet experiences in everyday meals. Hungritos’ design captures this by showcasing mouthwatering, restaurant-style plating that enhances the at-home dining experience.
Top-angle ‘drool shots’ highlight textures, colors, and indulgence, making every pack irresistible. With clear communication and vibrant branding, Hungritos turns frozen snacks into culinary delights.
Adding Excitement to the Frozen Aisle
The frozen snack aisle lacked excitement—Hungritos changed that. By balancing fun and premium cues, the brand broke away from traditional indulgence-led visuals, offering a fresh, contemporary experience.
From food photography to packaging texture, every detail elevates the brand beyond frozen stereotypes. The result? A snack range that’s as visually appealing as it is delicious.
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