A modern identity for India’s flip-flop pioneer
Enhanced brand identity through dynamic visuals and optimism, delivering a relatable, future-ready brand for evolving consumers.
Widely appreciated
Design with Youthful Appeal
Brand Identity System
Visual Language Development
Logo Redesign
Optimism in Every Step
The refreshed identity infuses positivity and movement, aligning with Relaxo’s mission to inspire confidence in every walk of life.
A Bold Step Forward
Relaxo’s new logo embodies dynamism and evolution. The forward-slanting letters in Berry Blue symbolize momentum, while the flowing yellow wave represents transformation and optimism.
This visual identity reflects the brand’s renewed energy—reliable, stylish, and future-ready—ensuring a deeper connection with evolving Indian consumers.
Designed for the New India
Understanding changing aspirations, Relaxo’s visual language embraces positivity and modernity. The refreshed look blends tradition with contemporary appeal, making it approachable for a younger audience.
This rebranding ensures Relaxo remains a trusted, stylish, and accessible choice for every Indian stepping into a brighter future.
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