Packaging redesign for conscious lifestyle brand
Elephant Design reimagined packaging identity through contemporary visual language, delivering cohesive product family.
Healthier, Conscious Lifestyle
Contemporising Perceptions
Brand value expression workshop
Global packaging implementation 
Revitalized Organic India's packaging identity to appeal to younger consumers while maintaining core brand values of integrity, quality, and respect for nature. 
Conscious Lifestyle Pioneers
Organic India has built decades of trust as a premium provider of health-conscious products. Focused on creating sustainable connections between nature, farmers, and consumers, they consistently strive to elevate organic industry standards through their expansive product range and ethical practices.
Contemporary Relevance Evolution
Facing increased competition from national and global brands, Organic India aimed to modernize its visual identity while preserving its authentic core values. The goal was to create a cohesive packaging family that would resonate with younger consumers while maintaining the brand's established reputation for quality and integrity. Nature-Inspired Framework
The Arunachalam Mountains were reimagined as a key visual element across all packaging. This landscape serves as both a connection to product sourcing with a rising sun backdrop holding the brand identity as a wellbeing beacon. 
Vibrant Consistency
The new design system introduces vibrant colours. Product variants maintain identity within a family-oriented visual language, enhancing recognition
Global Implementation
Organic India is progressively adopting the new packaging system across its entire product range. The redesigned packages have already launched in markets worldwide, strengthening brand recognition and competitive positioning. 
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