A vibrant packaging system for Tata’s range of wellness teas
Boosted brand presence by merging ingredient benefits with a bold, seamless visual identity for Tata Tea Care.
Trust Reinforced
through Ayurvedic ingredient focus
Visual Identity
Packaging System
Illustration & Typography
Tea with a Purpose
Tata Tea Care isn’t just about taste—it’s a wellness ritual. Crafted with natural, Ayurvedic ingredients, each variant is designed to promote health while delivering delightful flavors. The brand’s thoughtful packaging blends function and aesthetics, making every sip a conscious step towards well-being.
Infusing Tradition with Modernity
Rooted in India’s rich tea heritage, Tata Tea Care reinvents wellness teas for today’s consumer. The bold, benefit-driven packaging ensures that each cup resonates with Tata’s trusted quality while offering a fresh, modern appeal that connects with evolving lifestyles.Designed for Everyday Wellness
The new packaging system reflects this harmony—elegant, informative, and easy to navigate for the modern wellness-conscious consumer.
Brighter, Bolder, Better
Each Tata Tea Care variant boasts a distinct, vibrant color inspired by its ingredients, ensuring strong shelf presence and easy recognition.
From the rich purple used for the Pro-Woman variant to Tulsi's calming green, the packaging speaks directly to consumer needs, making wellness an effortless choice.
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