Modernizing banking through
automated passbook printing.
Elephant Design reimagined Axis Bank's kiosk interface
through user-centered testing, delivering intuitive self-service
experiences that eliminate waiting times.
50+ Kiosks Deployed
enhanced customer autonomy
Visual language system implementation
Instruction flow simplification
System status feedback integration
Template-based screen architecture
Processing state differentiation
Axis Bank's passbook printing kiosks faced adoption challenges due to overly complex interfaces. Our solution transformed the user experience through simplified visual language and intuitive navigation, eliminating the need for customer queuing.
The Banking Pioneer
Axis Bank, formerly UTI Bank (1993-2007), has established itself as India's third largest private sector bank by assets and fourth largest by market capitalization. As a multinational banking and financial services leader headquartered in Mumbai, Axis Bank has consistently pursued technological innovation to enhance customer experiences. Their introduction of automated Passbook Printing Kiosks (PPM) using barcode technology exemplifies their commitment to evolving beyond traditional banking constraints and addressing customer pain points like long queues for routine transactions.
Frictionless Banking
Axis Bank sought to revolutionize routine banking transactions through self-service technology that would eliminate frustrating wait times while maintaining transaction security and accuracy. The bank recognized that while their PPM technology offered significant potential for customer convenience, adoption barriers existed due to unfamiliar interfaces. Their vision required creating an intuitive experience that would confidently guide customers through the passbook printing process without staff assistance, establishing a new standard for banking efficiency while building customer confidence in self-service banking technology.Similar Project
