Holistic redesign for STEM play platform


Elephant Design enhanced hardware, software, and brand identity through immersive research, delivering an intuitive, child-friendly experience.

Elephant Design_Gunakar_Plezmo_Industrial Design_Startup_Edutech_IOT coding blocks

25% more engagement

Complete brand transformation

Packaging design for modules 

Logo and visual identity redesign 

Design of DIY model kits 

Proof of concept prototyping 

Design for Manufacturing 
Elephant redesigned Plezmo’s modular coding kits and digital interface into a premium, intuitive STEM learning ecosystem for children.

Tech for Tinkerers

Plezmo is a modern STEM learning platform designed to make coding tangible and fun for children. With a mission to make future tech accessible, Plezmo enables creativity and exploration through plug-and-play IoT blocks and intuitive visual programming. When Elephant came onboard, the brand had a functional prototype but lacked a cohesive identity. Through deep research and hands-on trials, the platform evolved into a playful, premium ecosystem—blending education, technology, and imagination. 
Elephant Design_Gunakar_Plezmo_Industrial Design_Startup_Edutech_IOT coding blocks

Empower Young Minds

Plezmo’s goal was to become the go-to ed-tech platform for immersive, experiential learning. This was translated into a holistic design system—visually engaging, intuitive, and safe for kids. The upgraded user interface, redesigned hardware, and brand identity elevated its positioning from ‘tech gadget’ to an educational companion. The result? Greater classroom relevance, higher user retention, and stronger brand presence in the competitive STEM education space.

Designing for Children

Plezmo approached the team at Elephant with basic breadbox modules, where the tech already existed. However, they wanted their product to possess an extremely high-quality finish and a premium look and feel. More importantly, the products needed to echo their core premise, which was the provision of cutting-edge technology made extremely simple and accessible so that even a child could use it with ease. Elephant started by narrowing down a list of concepts and ideas by closely observing children at play – what they were comfortable with, what came naturally to them and the shapes, sizes etc. that they could intuitively understand. One can now see the smooth, rounded edges of all the modules in question.   
Elephant Design_Gunakar_Plezmo_Industrial Design_Startup_Edutech_IOT coding blocks

Safe, Intuitive, Sound

“Intelligent, secure and child-safe” were our watchwords. In-order to be compatible with children’s play habits; the blocks were made small, lightweight and wireless, with a long battery life.  

Each Plezmo element performs a distinct input or output function such as sound, sensing movement, gestures, proximity, displays colour and activates lights, allowing control through buttons and knobs. The apps are Bluetooth enabled and can be tethered to the app within a range of 30 feet. They also come equipped with a charger for repeated, nearly endless usage. 
Elephant Design_Gunakar_Plezmo_Industrial Design_Startup_Edutech_IOT coding blocks

A Platform that Plays 

To match the modular nature of the IoT components, Elephant designed a modular visual coding interface. Children could combine virtual commands and real-world reactions to bring stories to life—like building train crossings with sensors and lights. 

The UI is block-based and icon-led to reduce dependence on text and language. It encourages tinkering and experimentation, fostering a fun, mistake-friendly environment. It’s coding, but with imagination at the wheel. 
Elephant Design_Gunakar_Plezmo_Industrial Design_Startup_Edutech_IOT coding blocks

Kits That Spark Ideas

Elephant also developed foldable DIY scenario kits that children could assemble and use to plug in Plezmo components. These starter models offered structure while inspiring freeform thinking across disciplines like science, art, and robotics.  
Elephant Design_Gunakar_Plezmo_Industrial Design_Startup_Edutech_IOT coding blocks
Elephant Design_Gunakar_Plezmo_Industrial Design_Startup_Edutech_IOT coding blocks
Basically, this enables the kids to start their own DIY 3D models for the realisation of their ideas. This also gives them a solid foundation to introduce them to the potential of the components on a whole. Varying subjects in the realms of the arts, science, real world systems, robotics etc. are all incorporated into these starter kits.

Award Winning Design

PLEZMO STEAM has been awarded the coveted 2021 Golden Pin Design Award. It was selected out of 7,681 submissions from 28 countries. 

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