New product development through Design Thinking approach
Elephant Design facilitated cross-functional collaboration through systematic Design Thinking workshops, delivering innovative Personal Care
Roadmap for Success
Forecasting for next gen products
Multi-geography customer segment analysis
Lifestyle and latent requirement discovery
Step-by-step trend and insight identification
Guided ideation and selection process
Proof of concept development and testing 
Cosmetic Innovation Leaders
The client stands as a world-leading cosmetic company with a commitment to pioneering innovative products in their industry. Facing the challenge of developing first-in-the-world products, they partnered with Elephant Design to implement a systematic approach to innovation through Design Thinking principles. This collaboration brought together multi-functional expertise to identify and develop unique product opportunities. 
Customer-Centered Product Innovation
The brand aspired to discover and fulfill latent customer requirements across geographic markets through a structured innovation process. This vision translated into a comprehensive Design Thinking approach involving cross-functional teams from Product Formulation to Logistics and Design. The collaborative workshops yielded unique product concepts, proof-of-concept prototypes, and ultimately a series of innovative cosmetic products selected through rigorous user testing. Collaborative Design Thinking
Multi-functional teams underwent structured workshops exploring scenarios, gaps, and trends to generate insights. Guided ideation sessions led to concept development and selection of promising product ideas. Proof-of-concept prototypes were created and subjected to user testing, resulting in a series of unique, market-ready cosmetic innovations. 
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