Hair Colour that is both modern and rooted
Enhanced packaging appeal through user insights, delivering informed purchase decisions.
Natural Appeal
through Green cues, focus on ingredients.
Decoded usage habits
Re-crafted range identity
Simplified usage details
Highlighted natural ingredients
Localised global template.
Revlon sought to reposition its hair-colour range by modernizing packaging design with a focus on natural ingredients and user-friendly information. The redesign significantly enhanced market fit.A Long Tryst with Beauty
Established in 1932, Revlon has a storied heritage in beauty innovation, celebrated for high-quality formulations and trend-setting colours. The brand has evolved beyond its initial offerings, driven by core values of quality, creativity, and consumer empowerment. Its journey reflects a steadfast commitment to adapting global expertise with localized insights, continually redefining industry standards.
Vision for Growth
Revlon aspires to fortify its leadership in emerging markets by leveraging strategic design innovations and localized consumer insights. This project’s forward-thinking packaging overhaul not only reinforces its global reputation but also positions the brand for accelerated market expansion and renewed consumer trust.Amplifying Natural Cues
We refreshed Revlon’s hair-colour packaging by modernizing the Color’n Care logo with a striking green-metal strip, symbolizing naturalness and quality while retaining the iconic red for brand consistency.
Adopting the popular sachet format, the design integrates clear usage tips and distinct green accents to highlight ingredient focus, enabling quick, informed consumer decisions.
Making Hair Colour Accessible
The carton design was meticulously aligned with the sachet concept to ensure a cohesive brand identity. It featured a refreshed sub-brand logo, a distinctive green band, and an inclusive brochure printed in 12 languages.
This multilingual approach, enriched with intuitive iconography, catered to the diverse Indian market and demystified the product for consumers in the competitive “under 200 Rs” segment. Every element—from clear labeling of cream, developer, and conditioner to a realistic colour swatch—was designed to empower consumers with informed choices.
Helping Revlon Lead from the Front
Building on this strategic design innovation, the revamped packaging not only reinforced Revlon’s commitment to natural, ingredient-focused care but also drove market impact.
The comprehensive packaging solution, blending functional clarity with aesthetic appeal, has successfully positioned Revlon as a leading player in the Indian hair-colour market, addressing customer concerns and instilling renewed confidence in the brand.
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