Reimagining Symphony Sumo to restore market leadership
Modern innovations blended with legacy design revitalized the Symphony Sumo, ensuring market relevance and consumer appeal
Successful Refresh
Via an Improved legacy product
Product Design
User Research & Insights
Manufacturing Optimization
Leveraged consumer insights from dealer conferences to restore the original design’s appeal while introducing modern enhancements. Introduced double-decker innovation, creating a new product segment with greater flexibility and functionality.
Symphony and Cooling: A Synonymous Relationship
For over 25 years, Elephant Design has partnered with Symphony, shaping the evolution of air coolers. This collaboration brought the Sumo series to life—revitalized through research-driven design thinking.
Designed for Relevance
The new Sumo design bridges nostalgia and innovation, restoring customer confidence while integrating next-gen functionality for a competitive edge.Reengineering Market Perception
We brought back the iconic Sumo silhouette while integrating advanced functionality and efficiency.
The new design reinstates confidence by combining the imposing stature of the original Sumo with modern cooling innovations.
Innovation Meets Functionality
Designed for versatile spaces, the new Sumo offers a 50-105L tank capacity, an economical build, and modular parts for easy maintenance.
Legacy revived, performance enhanced
Consumer-Driven Reinvention
Market feedback highlighted a preference for the original robust design—we refined it while ensuring cutting-edge efficiency.
Enhanced Performance
Optimized for larger spaces, the Sumo’s wider air vents and extended pad coverage maximize cooling capacity.
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