Packaging innovation for Asian Paints’ glue products
Improved usability with innovative, evolutionary pack structures, delivering impactful, differentiated designs.
Dual Innovation
Evolutionary and Innovative structures
Market research analysis
Structural innovation
User experience design
Manufacturing feasibility
Retail strategy
Developed two strategic packaging solutions: a familiar bottle with enhanced grip and visibility, and an innovative orb design offering precise application for arts and crafts users.
78 Years of Innovation
As India's largest and Asia's third-largest paint company, Asian Paints exemplifies adaptability and growth. From paints to home décor and adhesives, their journey reflects continuous evolution, expanding from industrial solutions to consumer-friendly products.
Redefining Consumer Experience
Asian Paints envisions transforming everyday products through intuitive design. By bridging professional and consumer markets, they aim to make adhesives more accessible and enjoyable, from classrooms to offices, while maintaining affordability and quality.Evolving Design for Familiarity
By adhering to evolutionary design principles, the team created a familiar, fluid bottle shape with enhanced grip and playful graphics, ensuring comfort and usability for consumers.
Reinventing Glue for Creativity
Research revealed the need for small-quantity adhesive applications, inspiring the 10-15g single-use format structure.
The spherical ORB design delivers precise application through an innovative nozzle system, allowing dots and lines across various surfaces and angles.
The bright, non-transparent cap prevents adhesive exposure and misplacement while ensuring strong shelf visibility and brand recognition.Innovative and Playful Design
The ORB's design balances innovation with practical manufacturing constraints, ensuring affordability while delivering unique user experience and strong shelf presence.
Two-Pronged Strategy
The evolutionary bottle design caters to conventional users, featuring familiar elements enhanced by practical improvements and distinctive visual cues.
The innovative ORB targets the arts and crafts segment, combining playful aesthetics with superior functionality through its unique shape and precise dispensing syste
Similar Project
