Transforming bicycle retail into an aspirational experience
Reimagined Firefox's retail ecosystem to create immersive, customer-centric spaces that elevate the cycling lifestyle.
Enhanced Trust
Elevated Identity
Premium storefront system
Customer journey optimization
Interactive retail elements
Community engagement programs
Service experience design
Created distinctive retail spaces featuring elevated island podiums, interactive Fitt Bars, and digital tools that transform bicycle shopping into an engaging lifestyle experience.
The Firefox Story
Since 2005, Firefox has pioneered premium cycling in India, evolving from traditional retail to lifestyle-focused experiences. Our research-driven redesign transformed it's bike shops into welcoming spaces that celebrate cycling culture through community engagement and premium service.
Revolutionizing Cycling Experiences
Firefox envisions retail spaces where technology meets tradition, creating welcoming environments for both novices and enthusiasts. Through innovative design and community focus, we're building a premium cycling ecosystem that inspires adventure and fosters lasting connections.Uncovering Retail Gaps
Our nationwide research revealed fragmented retail experiences lacking community connection and professional service. This insight drove our transformation from traditional bike shops to premium lifestyle destinations that welcome all cycling enthusiasts.
We developed solutions addressing key pain points: visibility, engagement, premiumness, and trust, creating a cohesive customer journey from awareness to after-sales service.
Enhancing the Experience
The new store design features a distinctive 90-degree marquee, clear glazing, and strategic branding elements. Contemporary architecture and industrial mesh patterns reflect Firefox's bold, adventurous spirit.
Every Bike an Island
Category-specific island podiums with LED lighting showcase premium models against lifestyle visuals, creating clear product hierarchies. The Fitt Bar and digital 'Find Your Firefox' system enable personalized exploration.
Professional service areas and community event spaces foster ongoing engagement, while trained staff provide expert guidance for both beginners and experienced cyclists.
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