Revolutionizing footwear retail via a content focused in-store experience
Transformed traditional footwear retail into an immersive Creation Hub fostering self-expression, exploration, and digital engagement.
Trendsetting
Elevated brand appeal
Visual Identity
Retail Environment Design
Digital Experience Integration
Customer journey mapping
Designed a "Creation Hub" retail space for Sparx, focusing on self-expression, exploration, and community for Gen Z customers.
Igniting Creative Energy
Sparx, a youth-driven activewear brand by Relaxo, sought an interactive retail space that resonated with Gen Z's need for self-expression and community. Elephant Design responded with an immersive "Creation Hub", enabling tech-savvy audiences to explore, create, and share their unique style, merging retail with content creation like never before.Unleashing Bold Possibilities
With Sparx, we re-envisioned in-store environments by creating an experiential space for young audiences. By focusing on creativity, personalization, and digital interaction, we aimed to inspire confidence and a sense of belonging, positioning Sparx as a brand where individuality thrives and community flourishes.The "Creation Hub"
The "Creation Hub" reimagines the retail space as a digital playground, inviting Gen Z to explore, create, and redefine self-expression. This space sparks creativity and empowers individuals to challenge their self-perception in an inspiring, judgment-free environment.Influencer Inspiration & Shareable Moments
The space captures influencer style with playful elements like photo corners and mirrors, encouraging customers to engage with the brand via shareable, Instagrammable moments.
Minimalist Design & Curated Experience
The store's open, minimalist layout encourages effortless movement and discovery. Vibrant “sit-try-select” benches in signature brand colors create a relaxed vibe, enhancing the shopping experience.
Curated merchandise is strategically placed along the walls, complemented by digital screens and mirrors that add depth and functionality. Tablets enable easy browsing and streamlined checkouts, making the retail journey as dynamic as it is convenient.
Dynamic Retail Experience
Premium tones of dark grey paired with radiant, high-energy visuals set the tone for a vibrant and inspiring shopping experience. This dynamic environment resonates with the brand’s youthful audience, bringing energy and excitement to every interaction.
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