Interaction Design

The Online World of Pet Parents

Pet parents can immerse themselves in Petstar’s adorable, synergistic and scientifically playful world by simply visiting their website. Features like the slider-style feeding guide, a relevant, concern-driven chatbot and direct interactions on every page ensure that Petstar adopters get the best value, and the best digital interactions by deviating from overtly functional, dull websites. Being a pet-parent is exciting – so why shouldn’t their nourishment be, too?
The website is still evolving as you read this. So don't forget to check it later for buying stuff for your pets...

Check out the case study: https://lnkd.in/dNFKuDAC

Customized Flours at your Doorstep

Online presence makes or breaks consumer perceptions of your brand. Digital + UI/UX Design solutions, if done right, can translate your brand’s identity, core strengths, services and more on to the omnipresent screen. Our case study showcase explores the infinite possibilities within this niche, beginning with our UI/UX design for Floryo.
The importance of flour in the Indian kitchen cannot be overstated. It is THE core and at the same time, an ideal accompaniment in many, many dishes. Floryo – a brand-new startup seeking to disrupt the Indian flour industry – distinguished itself by providing customers with personalized, made-to-order flours with added nutrition. The fact that people would purchase these products on their online platform made it essential that their purchase experience be seamless and hassle-free. Our work for their website ensured that it became an extension of the brand’s personality and packaging, which our teams had already established. The potent use of illustrations and other design language elements resulted in the user experience being as personalized and convenient as the product, catalysing purchase decisions with ease.

Check out the case study here: https://lnkd.in/da4_Acq3

Asian Paints Colour SCHEME Pro - Mobile app design by Elephant Design

Presenting the Asian Paints #ColourSchemePRO: the app that helps you select colours like a PRO! The task was to make the app user-centric, intuitive & delightful to use. But we didn't stop at that. We improved accessibility, added features and enhanced colour accuracy.