Nourishment for Active Dogs
Playful illustrations and structured templates elevated pet treat packaging, creating a vibrant and impactful shelf presence.
15 % Lift
Strong Shelf Impact
Developed adaptive packaging system
Crafted illustrative brand identity
Tailored for active pets
Differentiated product variants
Created a future-proof design template
Highlight layout - From breadbox prototype to sleek production unit, Lutefish™ evolved into a professional-grade device that maintains ultra-low latency while offering intuitive control.From An Enduring Legacy
Bowlers Nutrimax is a new venture by the Allana Group—a storied export giant since 1865—entering the consumer pet food market in India. Leveraging decades of expertise in food exports and frozen meats, the brand was created to fill a gap in the B2C segment, providing premium, nutrition-focused treats for active dogs while building trust among both new and experienced pet parents.
Innovate, Inspire Forward
Bowlers aims to reinforce its premium positioning and expand its portfolio into mass-premium variants. With plans for continuous innovation, the packaging system remains future-proof to sustain consumer loyalty to remain future-proof and to sustain consumer loyalty.Designed for Motion
Stylish illustrations, playful typography, and vibrant colour palettes highlight Bowlers’ active, outdoorsy spirit. The images showcase dynamic dogs at play, reinforcing the brand’s unique, energetic character while setting it apart on the shelf.
Breaking the Pack Mentality
Elephant Design developed a unique brand mark by transforming the letter “R” into a playful dog face, deliberately omitting the letter “O” to create an unexpected typographic twist. This inventive approach instills personality and energy in the brand’s visual identity.
Furthermore, the packaging system moves away from conventional realistic dog imagery by employing stylish, illustrative graphics. Each variant uses a distinct colour code—purple, teal, pink, and lilac—to clearly differentiate product lines while communicating premium quality and enhancing shelf visibility. This adaptable template paves the way for future product expansion.
Straying from Category Norms
The project merged legacy expertise with modern design. Its playful, informative visual identity and innovative packaging system achieved premium shelf impact and resonated with both new and seasoned pet parents, establishing Bowlers as a standout brand in the competitive pet food market.
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