Educational packaging design for milk powder
Elephant Design repositioned nutritional packaging through education-focused visual storytelling, delivering premium international-local relevance.
Balancing Act
For Sri lankan Markets
Market research and insights
Consumer motivation analysis
Visual Language System
Informatics
Transforming Pediapro's packaging for the Sri Lankan market by highlighting the connection between premium nutrition and academic achievement, balancing scientific credibility with emotional appeal for parents of 4–6-year-olds.
Global Nutrition Leader
Fonterra, the largest dairy producer in the Southern hemisphere, approached Elephant Design to reposition their Pediapro School Champs Milk Formula for children aged 4-6 years in the Sri Lankan market. While the product already possessed established nutritional excellence with scientific credibility, its packaging needed enhancement to connect with local audience priorities. The brand faced the challenge of highlighting how its premium formulation, particularly the Iron and Omega-3 content, directly supported cognitive development and academic performance – a growing priority for Sri Lankan parents.
Education Nutrition Champion
: Pediapro aimed to position itself as the definitive nutrition partner for educational excellence in Sri Lanka, connecting its scientific expertise with parents' academic aspirations for their children. This vision was translated through packaging that maintained international premium standards while incorporating sophisticated educational motifs arranged in star patterns, interactive learning elements, and strategic highlighting of ingredients supporting cognitive function. By balancing scientific authority with emotional engagement, Pediapro sought to demonstrate how its comprehensive nutrition profile makes children "School Champs" – supporting all-round development while emphasizing educational achievement.Nutrition Meets Education
The team linked key nutritional credentials with educational context. Iron and Omega-3 content are highlighted for cognitive development support. Premium finishes reinforce international quality standards and scientific expertise.
Scientific formulation reinforces the idea of academic performance, while nutritional benefits reinforce extracurricular achievements. Technical information is made accessible for parent-friendly understanding.
Global expertise is localized through educational relevance cues. The visual hierarchy balances scientific information with aspirational messaging, aiming to educate potential customers while maintaining premiumness.
Star Performance Design
Educational motifs were arranged in a dynamic star pattern formation. All-rounder development is visualized through a comprehensive iconography. Design elements reflect holistic approach to child development.
Educational and extracurricular symbols (sports, music, art and more) are integrated seamlessly with nutritional messaging. The Visual system creates a unified story of nutrition supporting education.
Premium color palette with teal backgrounds projects sophistication. Vibrant educational motifs create engaging, child-friendly appeal. Design balances parent expectations with child engagement factors.
Interactive Learning Experience
The team retained the adventurous lion mascot, which is now engaged in play on the graphics. This character maintains their international appeal while resonating locally.
In an ingenious twist, the team integrated an interactive maze game into the packaging design. QR codes link to extended educational content beyond the physical package. Engagement elements transformed Pediapro’s packaging into a valuable learning tool.
The brand experience extends beyond the shelf through digital integration. Pediapro’s mascot creates an emotional connection while teaching nutritional benefits, where character-driven storytelling reinforces their educational positioning.
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