traceability experience across packaging and digital for an AgroTech enterprise.
a QR-led traceability microsite and packaging system, delivering transparent farm-to-table product intelligence for conscious consumers.
On The Go Access
to transparency & Trust.
Packaging design across product categories
QR-based traceability framework
Microsite UX and UI design
Content structuring and hierarchy
Visual storytelling system 
Packaging and microsite form a unified transparency system, extending the pack into a digital dashboard. We partnered with BharatRohan to design a traceability ecosystem linking products to farms, farmers, and tech-enabled cultivation.
Empowering Farmers via Technology
Founded in 2016 by two aeronautical engineers, BharatRohan operates in agrotech and crop management, applying drone-enabled and data-driven practices to pulses, spices, and oilseeds. The brand partners directly with farmers to enable chemical-free, residue-free, and sustainably grown produce while improving long-term farm viability. Rooted in transparency and farmer dignity, BharatRohan’s work bridges advanced technology with grassroots agriculture, creating measurable trust across the value chain. The initial engagement began as a packaging brief but revealed a larger opportunity to articulate provenance, credibility, and intent to consumers.
Building Trust and Transparency
BharatRohan aimed to convert its farm-level transparency into a verifiable consumer experience. Together, we translated this vision into a traceability-led system that surfaces sourcing data, cultivation timelines, and technology inputs. By doing so, the brand reinforced its three core USPs: Drone-enabled farming, chemical-free cultivation, and sustainable practices, while elevating its positioning from a product supplier to a technology-driven agricultural enabler trusted by health-conscious urban consumers.Enabling From The Source
We treated packaging as the first point of interaction, embedding QR codes that connect each product to its digital traceability journey. The visual language remained structured and informative, ensuring credibility while avoiding overt marketing cues.
Across the microsite, the team introduced subtle illustrated background elements that narrate the farm-to-table journey. These graphics position BharatRohan as an invisible yet critical enabler, removing intermediaries and presenting agriculture as both technologically advanced and deeply human.
The Drone – A Storytelling Symbol
The drone becomes the core visual and narrative symbol, representing precision and modern farming intelligence across packaging and digital touchpoints
Your Food’s Source Code
The “Track Your Pack” experience functions as a data dashboard, revealing farm location, farmer details, crop conditions, sowing timelines, and harvest information based on the entered Pack ID. Information unfolds progressively, maintaining clarity without overwhelming the user.
By translating complex agri-data into accessible factoids, we addressed the needs of health-conscious, digitally savvy consumers seeking reliable and convenient access to trustworthy food sources. Transparency becomes the proof of quality, not a claim.
Clarity As Priority
The website architecture prioritises clarity and intent, balancing brand story, methodology, and product access through a clean, informative interface aligned to BharatRohan’s credibility-led tone of voice.
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