Campa conversation between Nisha Qureshi of afaqs! and Ashwini Deshpande
Ashwini Deshpande, co-founder and director, Elephant Design Pvt. Ltd., talks to afaqs! about the challenges of transforming the iconic brand for today’s youngsters.
Read here - https://lnkd.in/ddr2cpZw
Rebranding an iconic brand like #CAMPA... we were excited and also nervous.
But the #Reliance team is ambitious and supports unconventional ideas. So we went at this #rebranding exercise fearlessly.
Here is short piece in exchange4media - https://www.exchange4media.com/marketing-news/campas-new-avatar-sports-new-colours-126219.html
You can read more about it on our website soon...
