Elephant Design

Nikhil Phadke, our Creative Director, who has been named to BW Retail World's prestigious 40 Under 40 for 2024!

Here's celebrating a well-deserved win for Nikhil Phadke, our Creative Director, who has been named to BW Retail World's prestigious 40 Under 40 for 2024!
Navigating the ever-shifting landscape of retail requires a keen eye for the future and the strategic thinking to translate vision into reality. Nikhil's leadership embodies these qualities, making him a true asset to our team and the industry as a whole. Congratulations, Nikhil!

Elephant Design helped them create Granamma - a brand offering authentic flavors with superior quality.

South Indian meals crave those crispy accompaniments, but busy lives mean corner store snacks. Often unbranded, hygiene becomes a concern. Wipro Consumer Care and Lighting saw an opportunity here.

Consequently, we at Elephant Design helped them create Granamma - a brand offering authentic flavors with superior quality. Our design? A clean identity with a banana leaf motif, a signature-like font for grandma's touch, and a dynamic "snackfall" showcasing abundance and texture. Granamma's packaging tackles freshness & hygiene concerns, bringing traditional snacking into a modern, organized form. Keep an eye out on your nearest retail shelves for a glimpse!
Click here to read more. : https://elephantdesign.com/granamma

Priyanka Karyekar, our talented Creative Director has been named "Designer of the Year" in PrintWeek [India]'s prestigious ‘Women to Watch’ Awards 2024!

We're thrilled to announce that Priyanka Karyekar, our talented Creative Director has been named "Designer of the Year" in PrintWeek [India]'s prestigious ‘Women to Watch’ Awards 2024! This first-ever program celebrates the achievements of outstanding women who are leading, inspiring, and driving positive change in the Indian printing and packaging industry. Priyanka's dedication to excellence, her creative force and innovative spirit perfectly embody the values of this award. Congratulations, Priyanka! We're incredibly proud of you!

Ashwini Deshpande on the cover of IMPACT Weekly Magazine

We have always followed equalopportunity equalpay principles. Not just for our core competencies of design or strategy, but also for most other functions including finance administration talentmanagement and businessdevelopment .
It is no surprise to find Ashwini on the cover of IMPACT Weekly Magazine talking about tokenism and how to avoid that trap.

Ashwini Deshpande will be leading the prestigious design jury at the upcoming ADFEST (Official)

#designleadership is neither a coincidence nor a default.
Our teams work relentlessly to stay ahead of the curve to be able to imagine the best future. That also gives us outstanding opportunities such as this one where Ashwini Deshpande will be leading the prestigious design jury at the upcoming ADFEST (Official).
ADFEST2024 is open for delegate registrations and Networking Passes! See the link in comments, register & say HI! hashtag#HumanIntelligence hashtag#HI

Engaging session with students of design from GLS Institute Of Design.

A very engaging session with students of design from GLS Institute Of Design. It was an open hashtag#AMA session with Ashwini & Ashish followed by studio walk-through by Ramaa & Nayonika. The conversations ranged from hashtag#design to hashtag#AI to facing failures or creative blocks and even running business in the times of gig economy.
As always, it was our pleasure to host this group of 30+ bright students at our cafe & studios.

Our design talent Yugandhara and Nikhil have embarked on a label odyssey at Letra Graphix Pvt Ltd

Our design talent Yugandhara and Nikhil have embarked on a label odyssey at Letra Graphix Pvt Ltd PrintWeek-powered @LabelYatra! Immersed in cutting-edge production processes and witnessing the boundless possibilities unleashed by Avery Dennison and the Letra team's new special substrates. This unique experience was personally and professionally enriching, providing invaluable insights into pushing the boundaries of label design. Sincere thanks to the PrintWeek team for putting together this event! Noel Dcunha RamuRamanathan

WhatPackaging by PrintWeek India Label Yatra Elephant Design Pvt. Ltd.

Elephant Design crafted a multi-sensorial immersive experience with IN5: bringing The Vatican to life in Los Angeles for IN5.

Elephant Design forays into creating its first 360-degree immersive experience with IN5: bringing The Vatican to life in Los Angeles for IN5. We crafted a multi-sensorial experience with several key areas, bringing the awe-inspiring architecture and craftsmanship of the Vatican to life for those who cannot physically visit or revisit the space via an array of VR/AR tech and more. Our team developed a visual identity, language and communication system that merged the ancient with the modern with engraved imagery, rock cut/wood cut, and linocuts blended with modern Technicolor. Here's to traversing new realities; one cultural experience at a time!
Read more on our website. Link in the comments!

Organic Harvest | Good Glamm Group entrusted Team Elephant with a rebranding and packaging for wider online visibility.

Organic Harvest | Good Glamm Group entrusted Team Elephant with a rebranding exercise for wider online visibility. We also designed packaging that resonates with users seeking potent, natural skincare. The team chose clean, minimalist aesthetics, with a bold ingredient treatment and a benefit-focused approach. The successful launch led to a new project — revamping their makeup range, where the team opted for a white-themed yet premium approach. The result? A seamlessly effective packaging system that stands out both online and offline, establishing Organic Harvest as the epitome of natural potency in today's saturated market. Read more on our website.

Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, invited to talk at Unitedworld Institute of Design (UID)

Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, has been invited to talk on “Navigating the Landscape of Brand & Retail Experiences” at Unitedworld Institute of Design (UID) on Nov 1st, 2023.

We had the incredible opportunity to partner with Yousta, an affordable youth fashion brand

We had the incredible opportunity to partner with Yousta, an affordable youth fashion brand that's making waves. The Elephant team took charge of brand positioning, naming, and crafting a versatile visual identity for this exciting venture. Yousta, a name that embodies the spirit of youth, aspirations, and achievements, was a perfect fit.

Our star-asterisk logo, replete with an emoji-friendly visual identity perfectly encapsulates the brand's essence and resonates with our target audience. With black as our primary color, we've highlighted the elegance of high fashion, while a vibrant pastel palette adds a touch of magic that speaks directly to the hearts of our audience. Stay tuned for more from Yousta - and see how we've really made the youth the stars of our show!

Read more on our website. https://elephantdesign.com/yousta

"The Color n Care Revamp"

Global cosmetics giant Revlon entrusted us with the mission to refine their product-market fit in the Indian hair-colour landscape. The team delved deep into Indian hair colour habits, cultural beliefs, and functional requirements in this quest to help their brand adapt to the diverse-yet-saturated industry. The result was a revitalized 'COLOR n Care' range that emphasized on expertise and hair nourishment. The team integrated user-friendly information on usage and accurate color representation, while highlighting the nourishing ingredients with unique visual elements. Positive user reception across the board tells the success story we've been anticipating, with Revlon successfully adapting to Indian concerns, pain-points and needs. 


Head to our website to read more! - https://elephantdesign.com/revlon

MIT Institute of Design, Pune invites Elephant Design's Nilanjan Chakravarty, Senior Designer - Communication Design to Olio Folio 2023

MIT Institute of Design, Pune invites Elephant Design's Nilanjan Chakravarty, Senior Designer - Communication Design to Olio Folio 2023 and be part of the portfolio review panel for it's 3rd year Graphic Design students. The panelists will help students enhance their portfolio and become industry ready.

Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, has been invited to talk on “Crafting the Story Behind the Store” at CEPT University.

Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, has been invited to talk on “Crafting the Story Behind the Store” at CEPT University. Talk will be followed by discussion with the students.

Elephant Design teamed up with this export powerhouse – introducing Bowlers Nutrimax and Nutrimax Club

Excited to unveil our collaboration with the Allana Group! Elephant Design teamed up with this export powerhouse for an exciting B2C venture – introducing Bowlers Nutrimax and Nutrimax Club. Our mission: to create a vibrant identity and packaging system that captures hearts. Inspired by active pets, we used playful elements that connect with pet parents. Being a pet parent himself, creative director Nikhil's insights added to our inventive packaging, which showcases heartwarming scenes of pets and owners enjoying the outdoors, carving a distinctive presence on the shelf and amidst competitors.

Head to our website to read the case study! - https://elephantdesign.com/bowlers

Elephant Design is thrilled to partner with Tata Raasa for an exceptional culinary journey that transcends boundaries!

Thrilled to partner with Tata Raasa for an exceptional culinary journey that transcends boundaries! Our collaboration redefines Indian RTE & RTC for the international market. From imagery that evokes India's rich heritage to carefully crafted typography, every detail captured the essence of the subcontinent's diverse regional flavours. Creative director Priyanka Karyekar's inner foodie was channelled into some drool-worthy visuals, and the team's use of earthy palettes and architectural cues resulted in packaging that invites you on a sensorial journey through each regional delight.

Ashwini Deshpande discusses the impending Twitter rebranding Storyboard18

Any large change deserves an announcement. Some brands do it through #rebranding. But before we ask how much of change is too much, we need to ask why. And we may ask that many times over.
Ashwini Deshpande discusses the impending Twitter rebranding with Priyanka Nair & Saumya Tewari of Storyboard18

Read here: https://lnkd.in/d_hfqdM7