Packaging Design

We were thrilled to partner with Hedso Health and Wellness on their bold new venture, hoop.

We were thrilled to partner with Hedso Health and Wellness on their bold new venture, hoop. Hoop is designed for the modern millennial who prioritizes proactive healthcare and "being the best version of themselves." Inspired by the word "Hoop" itself, our brand identity is formed via overlapping "O"s, suggesting movement and flow, while the approachable font fosters connection. We ditched the tired "problem + solution" formula and focused on positive imagery, reflecting the brand's emphasis on proactive wellness. Deep teal is an unconventional, yet ownable color choice within the category, while metallic accents convey efficacy. Hoop has been met with incredible praise, proving that well-being can be stylish, engaging, and effective. We're proud to be a part of this innovative journey!

"The Color n Care Revamp"

Global cosmetics giant Revlon entrusted us with the mission to refine their product-market fit in the Indian hair-colour landscape. The team delved deep into Indian hair colour habits, cultural beliefs, and functional requirements in this quest to help their brand adapt to the diverse-yet-saturated industry. The result was a revitalized 'COLOR n Care' range that emphasized on expertise and hair nourishment. The team integrated user-friendly information on usage and accurate color representation, while highlighting the nourishing ingredients with unique visual elements. Positive user reception across the board tells the success story we've been anticipating, with Revlon successfully adapting to Indian concerns, pain-points and needs. 


Head to our website to read more! - https://elephantdesign.com/revlon

Elephant Design teamed up with this export powerhouse – introducing Bowlers Nutrimax and Nutrimax Club

Excited to unveil our collaboration with the Allana Group! Elephant Design teamed up with this export powerhouse for an exciting B2C venture – introducing Bowlers Nutrimax and Nutrimax Club. Our mission: to create a vibrant identity and packaging system that captures hearts. Inspired by active pets, we used playful elements that connect with pet parents. Being a pet parent himself, creative director Nikhil's insights added to our inventive packaging, which showcases heartwarming scenes of pets and owners enjoying the outdoors, carving a distinctive presence on the shelf and amidst competitors.

Head to our website to read the case study! - https://elephantdesign.com/bowlers

Elephant Design is thrilled to partner with Tata Raasa for an exceptional culinary journey that transcends boundaries!

Thrilled to partner with Tata Raasa for an exceptional culinary journey that transcends boundaries! Our collaboration redefines Indian RTE & RTC for the international market. From imagery that evokes India's rich heritage to carefully crafted typography, every detail captured the essence of the subcontinent's diverse regional flavours. Creative director Priyanka Karyekar's inner foodie was channelled into some drool-worthy visuals, and the team's use of earthy palettes and architectural cues resulted in packaging that invites you on a sensorial journey through each regional delight.

Our packaging design for Tata Sampann's Yumside

Our packaging design for Yumside focuses on four key ideas - Convenience, Deliciousness, Mood, and Occasion - to create a homogenous yet distinguished packaging system for an expanding portfolio of offerings. Yumside's packaging highlights the abundance of fresh, natural ingredients, conveying nutrition, freshness, and taste. The design also includes serving suggestions and prioritizes nutritional aspects such as the absence of preservatives or artificial colors + flavors. Here's to taste, nourishment, and wholesomeness coexisting with convenience and hassle-free cooking!

Yugandhara, invited as a packaging design expert at PrintWeek India

Yugandhara, invited as a packaging design expert to review various formats, deconstructs four new products based on the packaging's aesthetic appeal, tech specs, design aspects and sustainability in an interesting exercise for WhatPackaging by PrintWeek India. Titled "Packaging Power Personifed", we recommend it as it makes for some fun, engaging, behind-the-scenes reading!

Read here: https://www.whatpackaging.co.in/features/private-view-anti-hangover-shot-57249

Ashwini talked to Ramu Ramanathan of WhatPackaging by PrintWeek India on her observations & learnings.

The most sustainable packaging will be “no packaging”
interpack, the largest international packaging fair for food, beverages, pharmaceutics, cosmetics and non-foods took place at Dusseldorf after six long years and the focus was on #sustainability & #connected packaging. As we work on many #packagingdesign projects at Elephant Strategy + Design, it was a great exposure for us to see where the industry is heading and if there is hope, after all.

Ashwini talked to Ramu Ramanathan of WhatPackaging by PrintWeek India on her observations & learnings.
Link of the conversation - https://www.whatpackaging.co.in/features/ashwini-deshpande-the-most-sustainable-packaging-will-be-%E2%80%9Cno-packaging%E2%80%9D-57218

We secured two awards in collaboration with AZORTE and Floryo at afaqs! Marketers' Excellence Awards

We're proud to announce our wins at the prestigious afaqs! Marketers' Excellence Awards, where we secured two awards in collaboration with AZORTE and Floryo. Our partnership with Azorte resulted in the coveted 'Best Corporate Identity' award, where our vision for a malleable yet ownable identity that suits the biggest, latest entry in the Indian fast fashion universe appealed to many others - beyond the customers.

On the other hand, our work for Floryo landed us the 'Best Packaging' award, where their customized, lovingly milled flours found an apt package echoing all their promises and more. We sincerely thank the marketing teams of both Azorte and Floryo for elevating our work to newer heights across several mediums - and hope to continue setting the bar for excellence in the future in the spirit of creative collaboration.

Our collaboration with Reliance Consumer Products to launch the global brand Alan's Bugles brings you a premium snacking experience.

"Sounding the Horn for Playful Snacking in India! Our collaboration with Reliance Consumer Products to launch the global brand Alan's Bugles brings you a premium snacking experience that goes beyond satisfying cravings. The packaging captures its iconic shape and international appeal, promising vivid flavours and playful moments. We used vibrant colours and metallics to create an otherworldly appeal - this fun snack's practically dropped on the shelf from outer space. Check out the case study, complete with appetizing details on our website!"

It is raining Gold and Silver for Team Elephant at the exchange4media India Design Excellence Awards!

It is raining #Gold and #Silver for #TeamElephant at the exchange4media India Design Excellence Awards! We took away FIVE awards across diverse categories for five distinct pieces.
We are incredibly proud of our team's consistency, dedication, and creativity that not only wins awards, but wins for the brands and their audience.
#Designleadership #DesignExcellence #DesignAward #ElephantDesign #DesignInIndia #e4mIDEA

Here is our packaging design for Epigamia's nutritious yogurt drink.

We have been design partners to epigamia and get the privilege to taste some delicious stuff that must look as good on the packaging!
Here is our packaging design for Epigamia's nutritious, yogurt drink in a fun, squeezy! Playful illustrations compliment the ingredient focus here, a clear reference to children's limitless imagination. Visuals and typography create a playful impact with a health-conscious edge. Not only is this snack a strong choice for busy parents, but it also contains calcium and vitamins, making it a healthy choice for kids. The potency of fruit, combined with an actually enjoyable nutritional snack? Yes please!

Rebranding an iconic brand CAMPA

Rebranding an iconic brand like #CAMPA... we were excited and also nervous.
But the #Reliance team is ambitious and supports unconventional ideas. So we went at this #rebranding exercise fearlessly.


Here is short piece in exchange4media - https://www.exchange4media.com/marketing-news/campas-new-avatar-sports-new-colours-126219.html
You can read more about it on our website soon...

Wicked hustles for Gud results

Deal or no deal is just another day in the life of a WickedGüd startup. What matters is what you do next.

Road ahead is all yours Bhuman Soumalya Monish and we are with you! You have our heart (and we have the healthy tasty pasta & noodles)!

PS: Didn’t miss the appreciation of #packagingdesign and #branding especially by Vineeta Singh and that felt #WickedGud

Designing for Contradictions

Wicked Gud :
Santa would genuinely be confused at the prospect of Wicked Gud, the pasta inspired from the whole-grain, maida-free goodness of the Indian kitchen. After all, can something be so bad that...it's actually good? Our team built on the paradoxical name we coined with packaging design rich in playful neons and other category-defying elements like the absence of a conventional, functional 'back of pack'. This is a perfect treat during the holiday season with an unheard promise: junk food that's actually Gud for you!

Elephant design did packaging design and system for Tata Tea's 'Care'

Tata Tea Care -
Excitement and outward enthusiasm are all too common during the year-end holiday season. But what about taking some time out for yourself amidst all the chaos? Here's our packaging design and system for Tata Tea's 'Care' where there's a soothing tea for every scenario, from cleansing to digestion. Our use of the thick-thin Didone font, combined with equal-yet-ingenious focus on both: ingredients and benefits was a key highlight. Find that time to kick back, take a sip from this care package and experience the wellbeing you so deserve.

Festive Indulgence - Re-Boxed

Is there a better way to kick off the holiday season than indulging in the divine combination of Pizza & Football? We wanted to show off our packaging for Viva Roma (name also coined by us) - Domino's gourmet range of pizzas, invoking authenticity and freshness, where every occasion can be made that much more special. Just a little something to think about while treating yourself to your steaming box of yummy, bready goodness!

Ashwini Deshpande at LIA - London International Awards jury as Jury President

Always proud to represent #India and #designinindia when we get invited on the global design platforms of repute.
Ashwini Deshpande will be joining the LIA - London International Awards jury as Jury President of #Design & #PackageDesign categories once again this year.
We look forward to her take on the up & coming pieces at the awards.

Always a proud moment to see #brands that are born at Elephant Design Pvt. Ltd. taking confident steps and achieving goals.

Always a proud moment to see #brands that are born at Elephant Design Pvt. Ltd. taking confident steps and achieving goals. Congratulations Manohar Kumar & team #Floryo

Read about it : https://startupstorymedia.com/insights-floryo-raises-2-million-in-pre-series-a-funding/