Ashwini Deshpande

Celebrating 30th Anniversary of Elephant

Ever grateful for every support, encouragement & nudge that got us here. Looking forward to next 30. 

Unbelievable as it sounded, a design consultancy called Elephant started by fresh graduates from non-business backgrounds way back in 1989 at Pune, India survived. Even thrived. Today Elephant is perhaps the oldest multidisciplinary design consultancy in India with clients across India, South_east Asia, Middle East, Africa, Japan & USA.

Cheers to the journey of 30 years !

Cheers to next 30 as well !

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Design Awareness - Ashwini Deshpande talks about role of a designer while designing for the future

Elephant Design topped The Economic Times Brand Equity Agency Rankings for 2017-18 again

Let's blow some trumpet! The Economic Times Brand Equity#AgencyRankings for 2017-18 are out! And we are super proud to announce that Elephant Design has topped it again! 
Someone said winning has become a habit. Well... following other habits is easier. But winning is something else. It takes passion, consistent great work every single time, genuine interest in solving challenges with empathy and intrinsic joy in working as a team to do this hat-trick. I bet the next mountain is just as hard, yet joyous.

Design Awareness - Ashwini Deshpande Explains Emerging Trend in Packaging Design

Elephant delivers on design strategy and packaging for Nestle's first ever breakfast range in India


With a firm equity in milk, chocolates, snacks & beverages, launching a healthy breakfast range seems like the obvious next move. Nestle did just that with the launch of their first ever breakfast range NesPlus in India. Nestle partnered with Elephant for design strategy & packaging for this move.

“Indians have some very peculiar breakfast habits & preferences. What sets this range apart is the fact that it remains crunchy even inside milk. Since the cereals shelves are dominated with multinational & national brands already, this exercise was about creating new category codes while keeping Nestle equity enhanced” says Ashwini Deshpande, Co-founder, Director, Elephant. 

Design team at Elephant decided to bring out the multi sensorial consumption experience by using a combination of custom illustrations with product photographs in their full glory. A clean hierarchy with rays connoting the morning mood and colours mirroring the flavours, the range has been designed with flexibility to add more formats & variants.

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