TataSampann

Our packaging design for Tata Sampann's Yumside

Our packaging design for Yumside focuses on four key ideas - Convenience, Deliciousness, Mood, and Occasion - to create a homogenous yet distinguished packaging system for an expanding portfolio of offerings. Yumside's packaging highlights the abundance of fresh, natural ingredients, conveying nutrition, freshness, and taste. The design also includes serving suggestions and prioritizes nutritional aspects such as the absence of preservatives or artificial colors + flavors. Here's to taste, nourishment, and wholesomeness coexisting with convenience and hassle-free cooking!

Bringing Tata Consumer Products vision for #TataSampann Dry Fruits range to life!

Tata Sampann’s foray into dry-fruits meant that it was time for our existing packaging system to adapt further. Customers can finally satiate their dry-fruit needs as our system assures them about sourcing and quality: both of which are pressing concerns as there is very little standardization. Sampann’s brand promise of organic, handpicked goodness seals the deal effectively and our work keeps evolving in line with theirs!

We've got more in store - See how we worked on Tata Sampann's visual identity right here:
https://lnkd.in/ghH_CME4