If a #design solution has to become meaningful and valuable for intended set of users or communities, understanding their culture & subculture becomes imperative for getting rich insights.
When MIT ID Indore team asked us if #culture is dead, we vehemently denied. We believe culture evolves and revolves. There is no beginning and no end.
Here is a piece co-authored by Ashwini Deshpande & Manav Kambli for the #Weave magazine's September issue. - https://issuu.com/avantika_university/docs/final_weavee
Tell us what you think.
