Paperboat

We were invited to share some of our work at the Asian Convergence showcase at the Hong Kong Design Institute (HKDI)

As part of the Design Alliance Asia consortium, we were invited to share some of our work at the Asian Convergence showcase at the Hong Kong Design Institute (HKDI). We picked #paperboat #Bhoomi & #plezmo as they represent the spectrum our work. Culturally relevant ethnic drinks in a contemporary format, bringing back slow cooking with convenience and IoT play blocks that make coding fun for children.

Our work for Paper Boat has tackled everything from branding to packaging.

All good things must end – just as they must also begin a new! This is the spirit with which we now come to the last client of our ever-expanding list for 2021 – Paper Boat Swing. Since their inception, our work for them has tackled everything from branding to packaging. Swing is an exciting, bold journey in the hyper competitive non-premium beverage segment and our packaging system needed to boldly herald their arrival. Playing on the brand’s emotion of nostalgia via the familiar image of a swing, our work showcases Paper Boat’s promise of increased pulp content at the very same ten-rupee price point, enabling consumers to opt for the tastier, pulpier choice when on-the-go with its distinctive colors.

In case you’re interested, you can check out our work for Paperboat here - which extends across their vast portfolio of other products:
https://lnkd.in/djK-kx8f