Elephant Design 10/23/26 Elephant Design 10/23/26

God lies in execution

God lies in execution

Elephant Design 9/30/26 Elephant Design 9/30/26

Framework for Managing Design

Framework for Managing Design

Elephant Design 9/11/26 Elephant Design 9/11/26

Shaping the Designer – The Learner’s Gambit

Shaping the Designer

Elephant Design 9/4/26 Elephant Design 9/4/26

Design Needs a Patron

Design Needs a Patron

Elephant Design 8/24/26 Elephant Design 8/24/26

The Design Paradox Part 3: India’s Biggest Design Opportunity Isn’t Better Styling.

The Design Paradox - PART 3 India’s Biggest Design Opportunity Isn’t Better Styling. It’s Better Integration.

Elephant Design 8/21/26 Elephant Design 8/21/26

The Design Paradox Part 2: Design Is No Longer the Differentiator.

The Design Paradox - Part 2: Design Is No Longer the Differentiator

Elephant Design 8/20/26 Elephant Design 8/20/26

The Design Paradox Part 1 : Trajectory of India's New Design Landscape

The Design Paradox - The Trajectory of India’s New Design Landscape

Elephant Design 8/14/26 Elephant Design 8/14/26

Designing Freedom

Designing Freedom

Elephant Design 7/13/26 Elephant Design 7/13/26

The Screen Is Not Enough: Why D2C Brands Are Moving Offline

The Screen Is Not Enough: Why D2C Brands Are Moving Offline

Elephant Design 3/17/26 Elephant Design 3/17/26

Designing Tomorrow (Part 2): Elephant’s Digital Action Plan

Designing Tomorrow (Part 2): Elephant’s Digital Action Plan

Elephant Design 3/13/26 Elephant Design 3/13/26

Designing Tomorrow (Part 1): Why Digital Experiences Need a New Blueprint

Designing Tomorrow (Part 1): Why Digital Experiences Need a New Blueprint

Elephant Design 12/19/25 Elephant Design 12/19/25

Clarity on Aisle One – Designing for APAC’s Hybridized Cultures

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Elephant Design 12/19/25 Elephant Design 12/19/25

Clean-Bowled: The Gen-Z Meal Format Defining Eating in APAC

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Elephant Design 10/29/25 Elephant Design 10/29/25

Hiding in the Light: How MC Escher Influences Our Logo Designs

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Elephant Design 9/11/25 Elephant Design 9/11/25

The Great Snacking Remix: How Heritage Flavours Are Redefining Modern Formats

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Elephant Design 6/17/25 Elephant Design 6/17/25

What the Doctor Ordered: The Prescription for OTC Success is Strategic Design

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Elephant Design 6/6/25 Elephant Design 6/6/25

The New Age of Wealth: Understanding India's Emerging Wealth Personas

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Elephant Design 4/14/25 Elephant Design 4/14/25

UI/UX and Remote Work Models: How do we enhance them?

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Elephant Design 4/14/25 Elephant Design 4/14/25

Summertime Madness

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Elephant Design 4/14/25 Elephant Design 4/14/25

Context of Industrial Design in India: Present & Future

Ashish Deshpande is a M Des eq., Industrial Designer, trained at the National Institute of Design, Ahmedabad. He has been a practicing designer for over 34 years as co-founder of the multi-disciplinary Design Consultancy firm, Elephant.

We bring up those memories when we really want to laugh out loud.

— Ashwini Deshpande

Let’s build something extraordinary today.

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